Public Sector. Hold Master of Arts; Public Administration Ohio State. Employed by the Ohio Youth Commission as Administration Director. I was the campaign manager and pollster for several political campaigns.
For the past three plus years, I have been honored to be Mayor of Union KY. Prior to that, I was President and Board Member of the Hampshire HOA.
Business Sector. Hold MBA from Ohio State. Employed by Valvoline, Procter & Gamble, and Kimberly-Clark. Accomplishments:
- Responsible for conducting all marketing research for the following new product introductions…
- SafetyKleen EcoPower Motor Oil, 2008. Project completed as President of Strategic Resources, Inc.
- Valvoline MaxLife Motor Oil, 2000; Valvoline DuraBlend, 1995. Projects completed as Senior Manager Marketing Research Valvoline.
Business Sector Industry Papers. I authored five National Petrochemical Refiners Association (NPRA) industry papers on U.S Lubricant Demand (1988, 2000, 2005, 2006, 2008 and 2013). These papers determined the size of the overall each segment of U. S. lubricant market and projected demand five years into the future.
Business Sector Published Articles. I am an on-going writer for Lubes & Greases magazine. I have written numerous articles in Lubes & Greases magazine…latest published articles: July and August 2014.
April 2006 to Present: Strategic Resources, Inc., Union, KY.
Strategic Resources, Inc. is a strategic planning marketing research consulting firm. The sole purpose of SRI is to provide clients with fact-based marketing information for them to make better and more informed decisions. Company strategy is to retain 5-6 clients and fully serve their information needs. Key areas of specialization…
- New Product Development/Re- Positioning.
- Brand Equity and Segmentation Research.
- Packaging Research…Design, Label, and Packaging Structure.
- Automotive Aftermarket
- Consumer Products and Food Services.
- B2B Products and Services.
Qualitative and Quantitative research methodology techniques are used to support areas of specialization. I am a Burke trained qualitative research moderator and conduct all SRI qualitative research projects.
May, 1984 to April 2006 Valvoline Company, Division of Ashland, Inc., Lexington KY.
Title: Senior Manager, Marketing Research.
Responsibilities: As the head of all lubricant marketing research (domestic/global, consumer/B2B), strategic planning, and category management for Valvoline Marketing, I assisted senior management and the brand marketing teams to make better and more informed decisions. Additionally, I assessed “market size”, “trends”, “consumer and trade behavior”, “lifestyle/geo-demographic modeling”, and “competitive activity” as related to strategic planning and direction. This information also assisted management teams in them making better and more informed decisions.
I selected and managed top marketing research suppliers worldwide in gathering and analyzing study results. I then presented these results to marketing and senior management, insuring the learning from these studies assisted in decision making. I personally managed a $2.5MM annual research budget.
I was responsible to developing communication strategies working with the company advertising and public relation teams and agencies. A solid communication strategy was essential for proper messaging to reach intended target audiences. I retired from Valvoline April 1, 2006.
Nov., 1981 to May, 1984 The Procter & Gamble Company, Cincinnati, OH
Title: Marketing Research Supervisor
Responsibilities: Responsible for conducting all marketing research study projects for the Paper Division; specific brands included Always, Charmin, Banner, and Attends. Prior to Paper, I was responsible for Norwich Pharmaceutical Division marketing research; specific brands included Pepto-Bismol, Chloroseptic, Norwich Aspirin, and Norforms. Studies conducted assisted brand teams to make better and more informed decisions.
June, 1979 to Nov. 1981 Kimberly-Clark Corporation, Neenah WI
Title: Marketing Research Analyst
Responsibilities: Responsible for conducting all marketing research projects for feminine protection products; specific brands New Freedom, Kotex, Lightdays, and Anydays.
Jan. 1974 To Sep. 1978 The Ohio Youth Commission, Columbus OH
Title Administration Director
Responsibilities. Responsible for all Business and Personnel departments for the Training Center for Youth, an OYC facility. I had 80 employees working for me. Obtained first graduate degree while working; departed to attend graduate school for second degree full-time.
The Ohio State University, Columbus OH
Earned: Master of Business Administration, specializing in Marketing and Marketing Research. June 1979.
The Ohio State University, Columbus OH
Earned: Master of Arts, Public Administration, specializing in Personnel and Labor Relations. August 1976.
Kent State University, Kent OH
Earned: Bachelor of Arts, majoring in Political Science. June 1970.